Henley Standard Property
HOME

Date:

Order your copy Advertise with us! HENLEY PAGES
Delivering the news from Henley on Thames and South Oxfordshire for over 100 years
  News     Sport    Celebrity   What's On Regulars Community Info Henley Standard TV Lifestyle Property Jobs Classifieds Gallery Trade
                               Follow us    Follow us    Newsfeed Search the Henley Standard  
Attractive for its looks and quality
Published 27/05/14



Make cars desirable and the buyers will come - to paraphrase Kevin Costner in that magical baseball movie, Field of Dreams.

We all know that our first reaction to a car is a visual one — as in it has to trigger in the beholder that all-important “wow” factor. This response may be limited to supercars, as in the sharp intake of breath that follows a sighting of a white Lamborghini Gallardo with black graphite wheels.

A Lambo like that carried probably the biggest wow factor for me out of all the cars I have driven over the years. But in the real world of cars — that is, the world that most motorists populate — I think it is still essential that designers go out of their way to make cars desirable: remember, a little of what you fancy does you good!

This does not mean that the prerequisite is that the car is flashy. Beautifully designed cars today are thin on the ground because most of them follow 21st century design lines common to all. The distinctive scoops and curves for many of the world’s cars devised by the Italian design company Pininfarina is a “look” that has become the benchmark for car design.

Today you could line up a row of superminis of various makes and they would have design lines familiar and repeated in each model, however differently they are badged.


The Sports Utility Vehicle (SUV) segment has gone from a niche market to a full-blown, highly lucrative mass market in a couple of decades. There was a time not so long ago when some of these same-named SUVs were pretty naff looking. They probably had the substance — reasonable engines and engineering plus passable mechanical parts - but they most certainly did not have the style.

That shortcoming in the SUV segment has now been rectified with some cracking looking and very desirable cars on the market today.

I count the new Honda CR-V among these new smarter SUVs. Now the CR-V has baggage - it was introduced as far back (in modern car terms) as 1995. It has proved a winner for Honda, selling some five million CR-Vs worldwide since the mid-Nineties.

Winning formula or not, I think the CR-V was well due a new look. And I think what designers for the Japanese carmaker have at last done is make the new 2014 CR-V a motor car that people will want to buy.

To repeat my version of the Costner mantra, make them desirable and buyers will etc, — and Honda has done just that in this new generation CR-V. This SUV has a bit of swagger about it, a bit of self-confidence, a certain rakish style that is imperative in today’s market. All this adds up to a confident stab at a difficult and competitive segment. And just beneath this new attractive exterior, the CR-V is a very good car.

The test car, a CR-V 1.6 i-DTEC SR 2WD manual came in White Orchid Pearl. I am not saying that the colour did the trick for me but it gave the car a seriously sexy look that might have been a bit wanting in CR-Vs of the past.

But the new show did not stop at the outside: the interior too was luxuriously comfortable and appealing for a car whose top-of-the-range model costs just on 34,000. You could be expected to pay considerably more for a car with this kind of class.

Honda has come up with the marketing line for the CR-V — “reliable, capable, reassuring”. This appeals to those that have come to respect Honda’s good name for quality. I would add to those three words, the words “stylish and desirable” with regard to the CR-V, which is exactly the direction Honda should be going with all of its models.

Car tested: Honda CR-V 1.6 i-DTEC SR 2WD Manual

lOn-the-road-price: 27,815, includes pearlescent paint, 500

l Safety: 5-star EuroNCAP rating

lCR-V is available with 1.6 i-DTEC Earth Dreams Technology and 2.2 i-DTEC diesel engines as well as the 2.0 i-VTEC petrol. Plus with a choice of 2 and 4 Wheel Drive versions.

l Economy: 60.1 mpg (combined cycle)

l 18in Alloy Wheels

l Privacy glass

l Premium audio system with DAB

l Heated front seats

l Half leather and Alcantara

l Bi-High intensity discharge headlights

Published 27/05/14

MOST POPULAR
Sue Ryder snubs Townlands Hospital move
Shop owner leaves village, saying ‘it’s dead’
Clooneys commission local stationery
Sir Steve Redgrave elected chairman of HRR
Penguin stolen from charity shop window
A reindeer on a bike - only in Henley
Henley packed for Christmas Festival
Homes plan submitted for former garage site
LATEST LIFESTYLE HEADLINES
Rehydration is key to a healthy festive season
Seasonal photos could win you a family treat
Tai chi helps general wellbeing
Give the gift of good health
Reflexology is more than just a foot rub
Do not ignore pain, treat it
Pamper and preen for festive season
Simple surgery takes years off
Rare combination of power and fuel economy
All that Jazz
Reform your exercise plan with Pilates
Insanely tough exercise converts into real results
Latest Video View more from   Henley Standard TV
ADVERTISE WITH US
LATEST NEWS HEADLINES
Singing siblings 'Let it go' - Advent Day 16
Community Christmas spirit - Advent Day 15
Sue Ryder’s U-turn on Townlands relocation
MP backs opposition to care home rebuild
Drivers let off parking fine after council blunder
Top Videos
 
Most Popular
 
 
 
 
 
Higgs Group
HIGGS GROUP
Tel: 01491 419400
www.higgsgroup.co.uk
HENLEY PAGES
Tel: 01491 419419
www.henleypages.com
HIGGS PRINTING & DESIGN
Tel: 01491 419429
www.higgsprinting.co.uk
HIGGS OFFICE SUPPLIES
Tel: 01491 419499
www.higgsofficesupplies.co.uk
HENLEY LIFE MAGAZINE
Tel: 01491 419449
www.henleylife.co.uk
HIGGS GROUP, Caxton House, 1 Station Road, Henley on Thames, Oxfordshire, RG9 1AD.

Cookie Policy | Copyright and Terms | Competition Rules | Contact Us | Advertise with us | Site Map
© Higgs & Co (Printers) Limited 2013  |  Registered in England number 1418717