A NEW luxury watch company has been set up in Kidmore End. Piers Berry, 41, is the founder of the Pinion Watch Company, which assembles bespoke watches manufactured in Switzerland.
His first collection, called Axis, was released this month. Mr Berry, 41, used to run Redberry Digital, a web design company in Duke Street, Henley, but has always been interested in watches.
“I looked at doing something different last year,” he said. “This year it’s about building my product range.
“I’m looking to build the company over the next two or three years. My plan is to make less than 500 watches a year.
“The ethos of the company is watch-making from the heart. I design the watches from scratch myself. I do all the photography, packaging design, strap design and website design.