MINI chose Henley to launch of its new five-door hatchback.
The latest model is spending more than two weeks at Fawley Court, off Marlow Road.
It will be driven through the town by more than 100 journalists from motoring publications around the world.
On Tuesday, the car was filmed being driven along Thames Side and across Henley Bridge.
It will be go on general sale next month at a cost of just under £16,000.