Thursday, 21 September 2017

Blueprint to tackle child obesity problem

THE founder of an organic baby food business based in Rotherfield Greys has launched a nationwide campaign to reduce child obesity and malnutrition

THE founder of an organic baby food business based in Rotherfield Greys has launched a nationwide campaign to reduce child obesity and malnutrition.

Paul Lindley, of Ella’s Kitchen, is calling on the food industry and the Government to create a food “manifesto” for the under-fives.

He set out his vision in a report called Averting a Recipe for Disaster, Our Children and Our Food, which was written in collaboration with experts from the food and health industries, the charity sector and the media. The report recommends making cooking compulsory on the National Curriculum, improving support for new mothers, offering a free breakfast for every child and opening up professional kitchens to families.

Mr Lindley said: “The current cost to the NHS of diet-related disease is estimated to be nearly £6billion annually and the impact of poor nutrition stretches far deeper, with long-term impacts on national productivity. We cannot offer a ‘silverbullet solution’, this is a 25-year challenge which requires co-ordinated action from everyone.”

Meanwhile, Ella’s Kitchen has created the world’s smallest milk float at just 4ft 3in (133cm) high.

The battery-operated vehicle, which took more than three months to develop and construct, will now tour London to promote the company’s new yoghurts.

Mr Lindley said: “It was tricky and a real test for the designers but we felt it was the best way to capture exactly how our new range is perfectly sized for little ones but still contains big tastes.”

The battery-operated vehicle, which took more than three months to develop and construct, will now tour London to promote the company’s new yoghurts.

Mr Lindley said: “It was tricky and a real test for the designers but we felt it was the best way to capture exactly how our new range is perfectly sized for little ones but still contains big tastes.”

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