Wednesday, 23 August 2017

From kids’ playroom to international success

AN organic baby food manufacturer from Rotherfield Greys has been sold to an American company.

AN organic baby food manufacturer from Rotherfield Greys has been sold to an American company.

Ella’s Kitchen, which was founded by Paul Lindley in 2006, is now part of the Hain Celestial Group.

Named after the 46-year-old’s daughter Ella, now six, the brand has a 19 per cent stake in the British baby food market and is sold in 14 countries.

It has merged with Hain Celestial’s Earth’s Best range to form a new children’s food division, of which Mr Lindley will be chief executive.

Ella’s Kitchen has doubled its revenues annually since it was launched, reaching £55 million this year.

It employs 60 people at its headquarters at Greys Green Farm and sells 80 products.

Mr Lindley, who was previously deputy managing director of children’s television channel Nickelodeon UK, hopes to increase his division’s turnover to more than £200million a year. He said: “This is truly exciting and ground-breaking. I started Ella’s Kitchen just seven years ago, alone and in my kids’ playroom.

“To think that we can, in such a short time, lead one of the world’s largest natural and organic baby and children’s businesses is both inspiring and humbling.

“I am proud of what we have done in what we now can do and in showing that in business tiny ripples can become big waves of change.”

Earlier this year, Mr Lindley was shortlisted in the Institute of Directors’ London and South East Director of the Year Awards.

He was previously named entrepreneur of the year in the 2011 National Business Awards.

Irwin Simon, founder of Hain Celestial, said he planned to expand the Ella’s Kitchen range to include feeding and personal care products.

His company has a 15 per cent share of the American market.

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