Monday, 11 December 2017

Councillor launches upmarket gifts firm

A HENLEY woman has launched a business aimed at the “top end market”.

A HENLEY woman has launched a business aimed at the “top end market”.

Sam Evans believes that there is a gap in what is currently offered in the town, and has created a brand for the area’s most affluent client.

Humphreys of Henley, which was officially launched last week, will offer a range of products including sculpture, artwork, home wares and gifts.

The business is named after Humphrey Gainsborough, who lived in Henley in the 18th Century and was responsible for some of the architecture in the town, including the lock, weir and footbridge at Marsh Lock.

Humprey is also the name of Ms Evans’ golden retriever.

It will also offer a number of experiences.

Ms Evans, of Reading Road, Henley, said: “It started from me wanting to create a brand that represents the lifestyle of Henley, a slightly old fashioned and bit of a mischievous feel but good quality.

“I started sourcing beautiful, British, handmade products but I wanted to make it more Henley orientated talking to local artists and sculptors, as I will act as a commissioning partner when offering bespoke pieces.

“Quite a few people have said that when they come to Henley they do not necessarily know what to do.

“This is where our experiences come in, for visitors coming into the town we will create a bespoke package including things such as river trips or private tours around Greys Court.

“We will put this together as a whole rather than a person having to organise everything themselves.

“For local people we can create events such as 50th birthday celebrations or graduation parties.

“It is all going to be done very beautifully but without being glitzy- it is what Henley is all about.”

Ms Evans, who is a Henley town councillor, has worked as a management consultant for the last 13 years.

“I have spent my time writing and implementing other business plans but this time I am doing my own,” she said.

“I have learnt a huge amount over the last 25 years working in a corporate world, identifying target audiences and getting things out to the market.

“It is fantastic just to do something for Henley. I am a town councillor and I love this town, I think it is a great opportunity,

“My target audience is primarily women, 60 per cent will be, and the prices are intentional. I am going for the more exclusive market.

“I think the middle ground is quite well covered in Henley, there are some great offerings from other businesses.

“But the top end market is not very well served.

“It is for those who have got a couple of cars- probably take a couple of nice holidays a year and have private schooling for their children.

“It is all those demographics that have a relatively affluent lifestyle, that is what I am going for.

“I have done a lot of research about residents and visitors and looking at what is available, both in the town and online, and I am not duplicating anyone.”

Ms Evans hopes to open a show home later this year.

She said: “Ideally it will be a really lovely apartment as opposed to a shop that will look like a home when you go in- it is just that everything will be for sale.”

For more information go to www.humphreysofhenley.co.uk



ends











A HENLEY woman has launched a business selling upmarket gifts and experiences.

Humphreys of Henley is the brainchild of town councillor Sam Evans and offers “products and experiences that embody all that is good about our treasured British way of life”.

The products include sculptures and other artworks, homeware and gifts such as leather goods and stationery.

The experiences include walking outings, parties and activity days such as boat trips and wine tours.

The business is named after Humphrey Gainsborough, who lived in Henley in the 18th century and designed Marsh Lock, while Humphrey is also the name of Ms Evans’ golden retriever.

The proprietor, who lives in Reading Road, said: “It started with me wanting to create a brand that represents the lifestyle of Henley with a slightly old-fashioned and bit of a mischievous feel, but good quality.

“I started sourcing beautiful, British handmade products but I wanted to make it more Henley-orientated and talked to local artists and sculptors. I will act as a commissioning partner when offering bespoke pieces.”

And the experiences? “Quite a few people have said that when they come to Henley they do not necessarily know what to do,” said Ms Evans.

“For visitors we will create a bespoke package including things such as river trips or private tours of Greys Court.

“We will put this together as a package rather than someone having to organise everything themselves.

“For local people we can create events such as 50th birthday celebrations or graduation parties.

“It is all going to be done very beautifully but without being glitzy — it is what Henley is all about.” Ms Evans has been a management consultant for the last 13 years and said: “I have spent my time writing and implementing other business plans but this time I am doing my own. I have learnt a huge amount over the last 25 years working in a corporate world, identifying target audiences and getting things out to the market.

“It is fantastic to do something just for Henley. I am a town councillor and I love this town.”

Her target audience is primarily women and her pricing strategy reflects her wish to attract “the more exclusive market”. Ms Evans said: “I have done a lot of research about residents and visitors and looking at what is available, both in the town and online, and I am not duplicating anyone. I think the middle ground is quite well covered in Henley but the top-end market is not.

“This is for those people who have got a couple of cars, probably take a couple of nice holidays a year and have private schooling for their children. It is all those demographics that have a relatively affluent lifestyle — that is what I am going for.”

Ms Evans hopes to open a show home where everything will be for sale.

For more information, visit www.humphreysofhenley.co.uk

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