Sunday, 17 December 2017

Brakspear beer sales rise despite summer downpours

TTHE owner of Henley brewer and pub operator Brakspear has reported a sales increase.

TTHE owner of Henley brewer and pub operator Brakspear has reported a sales increase.

J T Davies & Sons says sales of draught beer and cider went up 3.6 per cent last year compared with 2011.

Turnover increased to £16.4million and pre-tax profits increased by 20 per cent to £2.7million.

Chief executive Tom Davies said: “We’re extremely pleased with these figures, which compare favourably to the draught volume declines recorded by many of our competitors.

“2012 was a tough year for pubs generally and especially for the many Brakspear pubs with wonderful gardens that sat empty during the wettest summer for a century.

“The uplift speaks volumes for the talent of our tenants and lessees who, aided by the increased marketing, training and business support we are now giving them, were able to keep their pubs busy and profitable, despite the unpromising environment.”

The company made £1.2million by selling four of its pubs. It also bought five new premises and invested £1.8million in improving its estate.

The Crown at Playhatch underwent major refurbishment and the Angel on the Bridge in Henley and the Cherry Tree in Stoke Row were among those given a makeover.

The company also recruited a second designer and a marketing manager as well as launching a business training programme for its landlords.

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