AS part of the company’s strategy to showcase its clients’ properties to a global audience of high net worth individuals,
AS part of the company’s strategy to showcase its clients’ properties to a global audience of high net worth individuals, UK Sotheby’s International Realty travelled to Hong Kong in October to exhibit at the Sotheby’s autumn sale.
This is one of the most high-profile auction events in Hong Kong’s annual calendar and attracts visitors from across the whole of South East Asia. A total of 16 auctions took place and set new benchmarks in many categories, together realising HK$ 41.96 billion (or US $538m), the highest total ever achieved by any global arts business in Asia.
Representatives from across Sotheby’s offices, one of which is in Henley’s Hart Street, attended the sale at the Hong Kong Convention and Exhibition Centre, meeting with potential buyers on the Sotheby’s International Realty stand as well as networking with wealth managers, banks and existing and new clients seeking to invest in British property at a series of meetings, seminars and private events.
Christopher Moorhouse, head of Sotheby’s UK sales, said: “Our attendance at the autumn sale is part of our campaign to go the extra mile for our clients, enabling us to showcase our extraordinary listings among a critical and qualified audience of potential buyers and sellers. It also provided us with an ideal forum to network with potential buyers based in Asia, Sotheby’s Auction House’s clients and colleagues from our global offices.
“As well as meeting potential property purchasers we also met investment groups, private wealth managers, colleagues at Sotheby’s Hong Kong and current clients living in Hong Kong, gaining a valuable insight into the Asian market and educating them in property available for sale in the UK.
“We have returned to the UK with a long list of new buyers’ requirements which reflect a strong appetite for investment properties priced from £1.2m to £5m and trophy homes in the capital priced up to £25m.”
This overseas visit follows Sotheby’s attendance at the Indian Art Fair in New Delhi in February 2013, a luxury property exhibition in Almaty, Kazakhstan in November 2012 and a property exhibition in Moscow in June 2012.