Tuesday, 22 August 2017

Swedish skirts will warm you

A SWEDISH woman who moved to Henley 21 years ago has begun importing clothes from her homeland.

A SWEDISH woman who moved to Henley 21 years ago has begun importing clothes from her homeland.

Eva Clark, 41, of Greys Road, is the UK distributor for Scandinavian clothing brand Skhoop and her first imports, insulated winter skirts, are on sale at Sno and Sun Gear in Market Place, Henley.

Mrs Clark, who is a part-time administrator at Valley Road School, said: “I come from a town called Östersund, which is an hour away from several ski resorts and I could ski before I could walk.

“Skhoop Sweden is based in the mountain resort of Åre where I’ve spent many hours on the slopes so I feel that I have a real connection with the brand. The lady who designs these skirts, Sissi Kewenter, is a good friend of my sister and I’ve always liked the brand. I came up with a business plan and here I am.

“My sister, who lives in the Alps, works in fashion retail but no one in my family has any experience of starting a business. It’s all new to me so very hard work and challenging but I am loving it.”

Mrs Clark moved to Henley aged 18 to work as an au pair. She studied linguistics at Reading University and then worked for a management consultancy in London. Her husband Richard, 43, is a product manager for an IT company and they have two sons, Sam, 11, and Casper, nine.

She said: “After Casper was born I found the commuting was too much so I resigned and was a stay-at-home mum for a couple of years until the job at the school was advertised. Then about a year ago I thought this was something I could do. I’d like to bring more products over and hope to increase the number of stockists.”

www.henleystandard.co.uk/business Telephone: (01491) 419419 Email: adverts@higgsgroup.co.uk

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