SIR STEVE REDGRAVE helped launch a luxury boat for Hobbs of Henley.
The five-times Olympic rowing champion poured champagne over the bow of Midsomer, the boat hire firm?s new motor-cruiser named after the television series Midsomer Murders.
Guests representing the boating, marine, business, hospitality and tourism industries witnessed the launch at the Henley Business School at Greenlands, off Marlow Road.
Several former alumni and Olympic medallists, including current world and Olympic rowing champion Alex Gregory and other GB internationals from Reading University Boat Club also attended. Sir Steve, who is also chairman of Henley Royal Regatta, said: ?It is a privilege to help Hobbs of Henley launch this new luxury vessel.
?As chairman of Henley Royal Regatta, I am aware of how much help they have given to the event. For years I trained on this Henley reach in pursuit of my five Olympic golds and dealing with the wash created on the water by the Hobbs Fleet made me a better oarsman!?
Midsomer, a Linssen 36.9, is named in recognition of the large number of towns and villages that have been filmed along the River Thames for Midsomer Murders, including Henley.
Hobbs also offers a seven-day river trail between Marlow and Wallingford called Midsomer by Boat. Managing director Jonathan Hobbs said: ?Hobbs were appointed as the exclusive Linssen cruiser charterer in the UK in 2013.
?After Peter Linssen chartered sister boat Jacqueline he remarked that every day was like being in Midsomer and how attractive that would be to North European visitors. We agreed and that?s how the whole idea came about.?
Henley Business School featured in a Midsomer Murders episode called The Flying Club.
Loddon Brewery, based in Dunsden, brewed Night of the Stag Ale specially for the launch and Henley butchers Gabriel Machin supplied pulled pork for the guests.