AN optician's shop has won the 2015 Henley regatta window display competition.
Staff at Chilton Watson in Bell Street created a series of scenes in keeping with the theme of life on the river.
These included an elderly woman reclining in a deckchair, a man fishing from a boat surrounded by ducks and a teddy bear sitting on a straw boater.
Shop manager Su Jones came up with the design while receptionists Fran Perrin and Rebecca Boniface provided the props and materials.
Ms Jones said: "I told them what I had in mind so they bought some items in from home and we made our display together.
"I'm amazed to have won - I'm quite speechless, which is unusual for me. We put a lot of effort into it and it's lovely for that to be recognised."
She was presented with the trophy, a cheque for £100, a certificate and a bottle of champagne.
The competition was organised by Delegate Office and Conference Services, of Hart Street.
It was judged by Mayor Lorraine Hillier, Liz Felix, whose Reading Road millinery shop won last year, and Susan Murray, of solicitors The Head Partnership ,and Hilary Champion, of financial advisors Milton Gordon, whose firms are sponsors.
Cllr Hillier said: "The standard of entries was very high and it was a hard decision. We were impressed with the creativity and attention to detail of the winning window.?
Second place went to Asquith's teddy bear shop in New Street and third place to the Cancer Research UK charity shop in Duke Street.
Tesco in Reading Road won a special community award after inviting pupils from Valley Road, Badgemore, Sacred Heart and Nettlebed primary schools to decorate its windows.