MODEL and television personality Calum Best offered hugs in exchange for donations at a coffee morning in aid of Macmillan Cancer Support.
The event was held at his mother Angie’s her Metaphysical gym at the Henley Business School at Greelands, off Marlow Road.
It was part of Macmillan’s annual World’s Biggest Coffee Morning campaign, which encourages businesses, individuals and community groups across Britain to host fund-raising parties.
A selection of home-made cakes prepared by Mrs Best and her friends were on offer.
They included cupcakes bearing edible rice paper pictures of Calum, who runs his own gym called Bstlfe in a unit across the road. Guests queued up to chat with him and take selfies.
They could also buy fresh organic juices from Oliver Broadhurst, of Nettlebed, who was running a stall for his business Henley Cold Press.
More than 100 people attended the event, which raised £432.
Mrs Best said: “I saw an advert for the World’s Biggest Coffee Morning on television and realised we’re all going to need a Macmillan nurse at some stage in life, either for ourselves or someone near to us.
“There are hundreds of charities trying to get people’s support but I thought this was especially deserving and decided to go for it. We had some delicious cakes, including some vegan ones, and everyone had a great morning.
“People were generous and it was lovely that so many people showed up.”
Calum said: “It’s been an extremely successful day. The response we had after publicising it on social media was fantastic.
“Macmillan has said it would like to do some more work with us, which we’re very grateful for.
“We’d like to thank all the people who came out to support us.