TRADERS in Goring are backing the campaign to keep Tesco out of the village.
They say the supermarket giant’s arrival could put them out of business and would destroy the village’s character.
They fear the new store would lure away their customers and reduce footfall in the village centre, which would affect other businesses not in direct competition.
Jack Patel, the owner of Westholme Stores in Wallingford Road, said: “It’s wrong that Tesco can just come in and take everything away.
“This is my livelihood and I’ll need to sell it to retire. If they take my trade away there will be nothing left for me.”