Friday, 20 July 2018

Starbucks sign deemed not suitable

PLANS for new signs outside a Henley coffee shop have been criticised.

PLANS for new signs outside a Henley coffee shop have been criticised.

Starbucks wants to replace the signs on the front and side of its outlet in Market Place.

The new ones would be projecting, illuminated and have acrylic features, which is against South Oxfordshire District Council’s traditional shop front guide. Emily Karau, conservation and design officer at the council, said Starbucks should rethink its plans.

“This property is located within the heart of the conservation area where signage is very strictly controlled,” she said. “In order to conform to district council policy and design guidance on shop fronts and advertisements, signs should traditionally be constructed using timber and normally be hand-painted and non-illuminated.

“Hanging signs should remain as such and not be converted to projecting signs and the wrought iron brackets retained. The proposed scheme shows the use of illumination and the application of acrylic features which is not in accordance with conservation area policy.”

Henley Town Council’s planning committee recommended unanimously that the application is refused.

Councillor Sam Evans said: “Illuminated, acrylic and projected. That covers everything.”

Chairman David Nimmo Smith said: “They [Starbucks] are all around the country. They should know better.”

The district council will make a decision by May 9.

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