EMMA Bridgewater’s book Toast and Marmalade and Other Stories is about growing her company, with recipes “woven into the narrative”. She said that writing it had “been so much fun”.
Emma’s journey started during the Eighties when she wanted to buy two cups and saucers for her mum.
“I realised what I wanted didn’t exist, so I thought I would make it. It seemed entirely logical at the time.” When starting out on a business “ignorance is a useful thing” as well as “tons of luck”.
She was given a number “on the back of a fag packet” for “Sam in Stoke-on-Trent”, who taught her about making pottery. Although she did not attend art school, she described herself as “practical” with “suppressed creativity”. It was decided that the handprinted mugs would be the main focus of the business. On getting the design of the mug right she said “we cracked it, no, solved it” and laughed. The designs are inspired from her home life, England and Laura Ashley.
Emma is passionate about manufacturing in Stoke. By not designing and producing in the UK, we are making problems in our own backyard she said.