Wednesday, 19 September 2018

Crossing the urban divide

by Nigel Wigmore

IT is the mark of any good car that its uptake by the buying public is swift. Word of mouth, as well as reviews by the motoring press, counts for much when it comes to any new model’s success.

Indeed, when word gets around that a particular car is a good one and gives motorists what they want, buyers start to get in line.So when it was reported that the Peugeot 2008 had broken through a manufacturing milestone of 100,000 units in 12 months — a sure sign of a new model’s acccomplished arrival — I thought it a good opportunity to re-appraise this car.

Peugeot is over the moon about the success of its so-called urban crossover and has some solid facts to back up its enthusiastic response: more than 5,000 2008s have already sold in the UK — demand, says the French carmaker, that is “35 per cent above target”. In fact, 68 per cent of sales are for the two highest trim levels, Allure and Feline. A “strong January” when sales of just about anything are tough meant dealers were “on target to sell 18,000 this year”.

So far so good. But what is the particular attraction of this car? I found when I took the 2008 to France in 2013 just after it went on sale in Britain that its biggest asset was that it has all-round appeal: big load space, balanced engine power, roomy interior and comfortable seats.

Driving the Peugeot 2008 Allure 1.6 e-HDi 115 this week I realised it is the actual scale of this car that appeals to me most. It has bigger brothers (or sisters) in the Peugeot model range but the 2008 from its very compactness scores highly with prospective buyers.

Motoring

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