THERE is a part of me that believes what Honda needs now is a touch of the genius that has turned a rival South Korean car maker into a real player in the global car market.
Another part of me says Honda must continue doing what it has been doing consistently for years, that is, producing reliable, quality cars throughout its model range.
But my only question now is: does “reliable, capable, reassuring” — a Honda marketing slogan — cut it in a market that leans heavily on style rather than substance? Car buyers can be a fickle lot: many new ones would probably any day swop a sensible model for one that shouts style.
However, there are signs that Honda is waking up to facing this challenge and aims to go with the flow of current car design and make its cars much more appealing.
Next year, it was announced this week, we will see a new compact SUV (sports utility vehicle) — the Honda HR-V — that will compete with the more “quirky” competition provided by other major carmakers.