Wednesday, 19 September 2018

Exclusive unveiling of new Ferrari

FERRARI’S latest mid-engine V8 supercar was unveiled in front of nearly 1,000 guests at an exclusive

FERRARI’S latest mid-engine V8 supercar was unveiled in front of nearly 1,000 guests at an exclusive star-studded event.

High-profile guests for the unveiling of the 488 GTB included Donna Air, Mary Charteris and Jade Parfitt, as well as stars of Made in Chelsea, singer-songwriter John Newman and many others.

VIPs joined selected press and Ferrari’s exclusive client list amid a red-themed soirée at the Old Sorting Office, Holborn.

Guests were seated in a track-style grandstand and treated to a performance that included 3D laser mapping and exclusive video footage of the highly anticipated new model.

This was followed by a performance by percussionists staged in a custom-built scaffold, using oil drums as instruments amidst an innovative and dramatic laser-light display.



Francesco Balli, regional manager, Ferrari North Europe, said: “It has been a fantastic opportunity to share this evening with so many passionate Ferrari clients at one of London’s coolest venues, with the new 488 GTB which promises to deliver new levels of excitement and driving involvement.”



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