A TWO-DAY Series Land Rover and Defender heritage exhibition will be on display at Bonhams, London,
A TWO-DAY Series Land Rover and Defender heritage exhibition will be on display at Bonhams, London, on December 15 and 16 ahead of the prestigious charity auction of the Defender 2,000,000.
The exhibition will celebrate 67 years of UK production and chart the Defender’s journey to becoming a global automotive icon.
Prospective bidders and the general public are invited to preview the Defender 2,000,000 throughout the specially curated exhibition, which celebrates Land Rover production at the Solihull manufacturing facility.
There will be a “hall of fame” depicting the Land Rover playing a supporting role to Hollywood heroes such as Daniel Craig as James Bond, Sir Winston Churchill and The Queen.
Tthe exhibition will illustrate the journey of an icon that has travelled the world and that has touched the lives of countless millions through Land Rover’s longstanding humanitarian and conservation work with partners such as the British Red Cross and the Born Free Foundation. Visitors will be encouraged to share their Defender stories and journeys with a wall dedicated to capturing the moment that Land Rover made an impact on their lives.
Roger Crathorne will be on hand to talk to visitors during the exhibition. Roger is known simply as “Mr Land Rover” to Royalty, VIP customers and global explorers worldwide.
Mr Crathorne says: “The Series Land Rover and Defender have played a huge role in the lives of people all over the world for almost 70 years and we hope that the exhibition really brings to life the richness of the vehicle’s heritage and why it has had such longevity.”
The exhibition will precede a prestigious charity auction where collectors and Defender fans will be given the opportunity to own the Defender 2,000,000, a unique piece of Land Rover history. All proceeds will be donated in their entirety to Land Rover’s humanitarian and conservation partners — the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation.
The Defender 2,000,000 is a one-of-a-kind vehicle that was assembled over 10 days earlier this year by 33 Land Rover brand ambassadors and enthusiasts including adventurer Bear Grylls and British entrepreneur Theo Paphitis.
Representatives from the IFRC and Born Free also made the journey to Solihull to fit their part to the vehicle, such as actress and founder of the Born Free Foundation Virginia McKenna.
The free exhibition will be open at New Bond Street, London, from 9am to 5pm on Tuesday, December 15 and from 9am the next day with the auction starting at 6pm. A brochure must be purchased to be eligible to bid. For more information, visit www.bonhams.com