Thursday, 20 September 2018

Novel test drive’s a capital idea

RENAULT offered Londoners the ultimate urban test drive this week with a fleet of 70 Renault

RENAULT offered Londoners the ultimate urban test drive this week with a fleet of 70 Renault Twingos let loose around the capital’s streets,

writes Nigel Wigmore
.

The idea was to provide a test-drive experience with a difference — including the chance to win tickets to a secret concert.

Between Wednesday and today (Friday), and in partnership with Hertz, the Twingo motorcade roamed around the capital’s central landmarks offering a free on-the-spot test drive or free passenger ride from multiple hub locations across central London.

Those who took a test drive on Wednesday also had the opportunity to win tickets to a secret gig hosted by the Spotify music streaming service, which took place last night. The winners were notified early on the day of the gig and naturally received a lift to the secret venue in one of the Twingos.



Renault marketing director James Boyer said: “Twingo is the ultimate city car — trendy, chic, fun — as well as incredibly practical. So what better way to show it off to Londoners than with the most creative city test drive ever — one that comes to you, and that can even get you access to a unique concert that is sure to be a fantastic night?”



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