Saturday, 22 September 2018

Volvo and Microsoft join forces

VOLVO and Microsoft have announced plans to work together to jointly develop next-generation technologies.

VOLVO and Microsoft have announced plans to work together to jointly develop next-generation technologies.

The two companies have revealed how Microsoft HoloLens — the world’s first fully untethered holographic computer — might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in future.

Areas of future collaboration between the two companies could include autonomous driving technologies and the utilisation of data generated from connected cars.

A demonstration of HoloLens was conducted at Microsoft’s global headquarters in Redmond, USA, and showed how mixed reality might be used by customers to configure cars in three dimensions.

With HoloLens — a powerful, wearable computer — holograms are mixed into the physical world.



Björn Annwall, a senior vice-president at Volvo, said: “HoloLens offers the freedom to create a bespoke experience customers can steer themselves. Imagine using mixed reality to choose the type of car you want — to explore the colours and wheels, or get a better understanding of the features, services and options available.”

He added that HoloLens might also liberate dealers from more traditional sales environments and enable them to take a car configurator out on the road for use in small pop-up stores, shopping malls or on the high street.



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