Wednesday, 20 June 2018

Jeep records highest market share since ’97

JEEP is marking another record month as the Society for Motor Manufacturers and Traders reveals April’s

JEEP is marking another record month as the Society for Motor Manufacturers and Traders reveals April’s new car sales figures, writes Nigel Wigmore.

The figures, released this week, highlight Jeep’s current market share of 0.69 per cent — the best in any single month for the brand since 1997.

Jeep registered 1,303 new cars in April 2016, compared to the 605 units registered in the same month the previous year.

The 4x4 brand is also the UK’s leading manufacturer in terms of growth, with an increase in new car registrations of 115 per cent — the largest year on year growth of any car maker.

The Jeep Renegade, which represents the marque’s best small sport utility vehicle in its history, continues to be the brand’s most popular model with 1,058 sales.



(The Renegade is followed by the Grand Cherokee with 104 units, the Cherokee with 122 units and the Wrangler with 19.)

Damien Dally, head of brand for Jeep UK, said: “2016 is a very special year for Jeep.

“Not only are we marking our 75th anniversary, but we are also celebrating some truly fantastic sales milestones for the brand.

“Last month we saw the best ever March result for Jeep and this month we’re seeing Jeep’s popularity continue to grow with even more positive results.”



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