WITH the market still clearly favouring buyers, those who didn’t sell in 2012 need to think about what steps they need to take to make a positive start to the New Year, according to estate agents Strutt & Parker.

There are many factors that can contribute to why a home doesn’t sell as anticipated. Sellers’ price expectations can differ with current realities. Savvy buyers are easily able to shop around for the best deals. With the internet and rising popularity of property websites, buyers can find out exactly what price similar houses in the local area have sold for at the click of a mouse.

The key to understanding your own home is to get to grips with your local market — do your research into prices and find out how many properties are currently for sale which will help you think about where your home fits in.

Other factors that contribute to homes not selling include delays with solicitors not acting quickly enough and potential purchasers who say they are ‘cash’ buyers or have their mortgage in place, when they don’t. With the help of your agent, who can ask the more personal financial questions, find out who the active buyers are and avoid disappointment.

Mr Fiddes of Strutt & Parker said: “If you didn’t get the sale you wanted last year, 2013 can be looked upon as a fresh opportunity to re-evaluate your expectations, make the necessary changes and re-launch your home.”

Published 21/01/13