Henley Standard Property
HOME

Date:

Order your copy Advertise with us! HENLEY PAGES
Delivering the news from Henley on Thames and South Oxfordshire for over 100 years
  News     Sport    Celebrity   What's On Regulars Community Info Henley Standard TV Lifestyle Property Jobs Classifieds Gallery Trade
                               Follow us    Follow us    Newsfeed Search the Henley Standard  
How my big dog gave me a business to take to Crufts
Published 11/03/13



A WOMAN from Nuffield is to sell bespoke beds for large dogs at Crufts.

Dru Ross, 50, came up with the idea in 2011 when she couldn’t find a bed big enough for her German shepherd Ludvic. Sadly, the dog died a little over a year later, aged 11.

Now she is to attend the famous dog show in Birmingham for four days from today (Friday) to display her range of stock.

She offers four fabric designs in a range of colours, with the biggest beds measuring 57in x 41in.

Mrs Ross, an environmental consultant, said: “Ludvic was big for a German shepherd, weighing 39kg and measuring 25in at the shoulder, and I couldn’t get a decent bed for him.


“He was a long-haired dog and when he went out in wet weather he would come back up to his ears in mud. Moisture goes through to the core of the bed and both the dog and bed would be wet. That was the starting point.”

Mrs Ross, who is married to civil engineer Hamish, 48, found a suitable manufacturer and has the bed covers made by A Stitch in Twine in Wargrave.

She uses foam and memory foam made by the Foam Company in Didcot rather than polyster to prevent the bed from being flattened by the weight of a dog.

Mrs Ross, who is based at home and mainly sells online, said the material also lasted longer and she offers a three-year guarantee.

She said: “The fabrics are waterproof but they are proper fabrics. Quite often you get a waterproof bed but it’s very slippery. We use upholstery fabrics that were developed for the healthcare industry. It means they are breathable, antibacterial and urine-resistant and they have washable covers. They are posh but practical.”

Mrs Ross also offers soft-top cushion beds, folding travel beds, bolster pillow beds and customised beds for different shapes and sizes. Her products range in price from £175 to £390.

Her buyers of the big beds have included the owners of retrievers, great Danes, Labradors, deerhounds and Rhodesian ridgebacks.

She is looking forward to Crufts. “It will offer us visibility,” said Mrs Ross. “It’s hugely expensive so I originally shied away from it but people in the industry said, ‘if you don’t go to Crufts, you don’t exist’.

“We want people to see the quality of bed that we’re producing. Some people are not keen on internet shopping and because we’re doing a slightly different thing with big dog beds people need to see them.”

Published 11/03/13

MOST POPULAR
Shopkeeper apologises for 'cheeky' sign
Deck could be solution to parking shortage
Barber who started out cutting his friends' hair
OAP arrested in connection with shooting death
Men charged after assaulting police officers
House fire tackled in Nettlebed
Swiss Farm wins national award
Tesco tries again to convert pub into shop
LATEST NEWS HEADLINES
NHS sued by dead patient
Weather & flood-warning in place
Deck could be solution to parking shortage
OAP arrested in connection with shooting death
Hospital watchdog chairman unseated
How green is our river
Police warn ‘abusive’ student drivers
View your council tax bill online
Rowers launch Mozambique safe water appeal
Singers raise hundreds with choir festival
Millie's Dream delivers 40th defibrillator
Free cream teas courtesy of Tesco
Latest Video View more from   Henley Standard TV
ADVERTISE WITH US
LATEST SPORTS HEADLINES
Hawks prepare for change
Draw rollover
Red Kites to put erratic Wasps to the test
Woolard appointed new club captain
Comben and Helliwell make return for Hartpury clash
Top Videos
 
Most Popular
 
 
 
 
Higgs Group
HIGGS GROUP
Tel: 01491 419400
www.higgsgroup.co.uk
HENLEY PAGES
Tel: 01491 419419
www.henleypages.com
HIGGS PRINTING & DESIGN
Tel: 01491 419429
www.higgsprinting.co.uk
HIGGS OFFICE SUPPLIES
Tel: 01491 419499
www.higgsofficesupplies.co.uk
HENLEY LIFE MAGAZINE
Tel: 01491 419449
www.henleylife.co.uk
HIGGS GROUP, Caxton House, 1 Station Road, Henley on Thames, Oxfordshire, RG9 1AD.

Cookie Policy | Copyright and Terms | Competition Rules | Contact Us | Advertise with us | Site Map
© Higgs & Co (Printers) Limited 2013  |  Registered in England number 1418717