Henley Standard Property
HOME

Date:

Order your copy Advertise with us! HENLEY PAGES
Delivering the news from Henley on Thames and South Oxfordshire for over 100 years
  News     Sport    Celebrity   What's On Regulars Community Info Henley Standard TV Lifestyle Property Jobs Classifieds Gallery Trade
                               Follow us    Follow us    Newsfeed Search the Henley Standard  
Blooming good beer
Published 06/05/14



A NEW beer will be brewed to support Henley’s bid to win gold in Britain in Bloom, writes Helen Patchett.

Brakspear and Henley in Bloom have joined forces to create Blooming Marvellous, a 4.3 per cent flowery, golden ale which will be available in nine Henley pubs throughout June.

The beer will be brewed at the micro-brewery at the Bull in Bell Street and 20p from every pint sold will be donated to Henley in Bloom.

The funds will go towards hanging baskets as part of the Going for Gold campaign, launched by the Henley Standard last week.

Marisa Francini, who is co-ordinating the campaign for Henley in Bloom, had the idea of a commemorative beer when the micro-brewery opened last year.


She said: “There is a strong tradition of brewing in Henley. Brakspear has been brewing since 1779 but when the New Street brewery shut in 2002 it was a real wrench for the town.

“Part of Henley in Bloom and Britain in Bloom is about recognising historical significance so when brewing came back I thought it would be nice to do something to celebrate it and help contribute towards Henley in Bloom.” Mrs Francini, who is a member of the Campaign for Real Ale, helped decide how Blooming Marvellous should taste.

She said: “We had quite a lot of discussion about the strength of the beer and the fact that it should be flowery to match the nature of the Britain in Bloom competition.

“It will be out in June and golden ales suit that time of year because they sell better in the summer. It’s wonderful to have worked so well in partnership with Brakspear, a major business in town.”

Brakspear will produce 28 firkins — about 2,000 pints — of Blooming Marvellous and may brew more depending on how well it sells.

A pump clip has been designed featuring flowers and a bee to tie in with the company’s logo. If the beer is a success it could become an annual initiative between Brakspear and Henley in Bloom.

Emma Sweet, the company’s marketing manager, said: “It may be that we sell a lot and have to order more barrels to keep up with the demand.

“We were delighted to support the campaign because it brings the town together. It’s all about businesses working to make the town look better.” Tom Davies, chief executive of Brakspear, added: “The Henley in Bloom beer is a great way for our pubs, who are very much at the heart of the community, to support a great cause and help the area look even better.”

The nine pubs that will stock the beer are the Angel on the Bridge, the Little Angel, the Three Horseshoes, the Saracen’s Head, the Old Bell, the Bull, the Three Tuns, the Anchor and the Row Barge.

Sophie Kilgour, general manager of The Bull, said: “We are really proud to be helping out the local community. Blooming Marvellous is a perfect beer for the summer and should be a big success.”

Mark Dunlop, landlord of the Angel of the Bridge, said: “It’s great that Brakspear and all the local pub tenants get involved because it helps raise the profile of Henley in Bloom in trying to win the gold award.”

Published 06/05/14

MOST POPULAR
The charming codebreaker
Video: Don't like Mondays? Let's Rewind...
Crowds descend on Rewind as roads close
Peer pays 400,000 for village pub
Rewind Festival stars sign charity guitar
Worldwide debut for fastest ever supercharged Range Rover Sport
Local A-level results mirror national trend
Charity rowers stop off for a bacon sandwich
LATEST NEWS HEADLINES
Splashing fun at Hurley Regatta
Gillotts celebrates best ever GCSE results
WWI memorial lunch raises 1,000 for appeal
Fares increase as Government transfers costs
Charity rowers stop off for a bacon sandwich
Skate park closed by town council
Local A-level results mirror national trend
Thieves steal two mountain bikes in Goring
Britwell Salome pub wins food award
Peer pays 400,000 for village pub
Mother defies jellyfish to swim Channel
Let’s rename new hospital
Latest Video View more from   Henley Standard TV
ADVERTISE WITH US
LATEST SPORTS HEADLINES
Rowing World Championships get under way
Tour of Britain comes to South Oxfordshire
League lead cut for Henley Cricket Club
Henley Town pick up first victory of season
Hawks have no answer to London Welsh
Top Videos
 
Most Popular
 
 
 
 
Higgs Group
HIGGS GROUP
Tel: 01491 419400
www.higgsgroup.co.uk
HENLEY PAGES
Tel: 01491 419419
www.henleypages.com
HIGGS PRINTING & DESIGN
Tel: 01491 419429
www.higgsprinting.co.uk
HIGGS OFFICE SUPPLIES
Tel: 01491 419499
www.higgsofficesupplies.co.uk
HENLEY LIFE MAGAZINE
Tel: 01491 419449
www.henleylife.co.uk
HIGGS GROUP, Caxton House, 1 Station Road, Henley on Thames, Oxfordshire, RG9 1AD.

Cookie Policy | Copyright and Terms | Competition Rules | Contact Us | Advertise with us | Site Map
© Higgs & Co (Printers) Limited 2013  |  Registered in England number 1418717