BRAKSPEAR has thanked the town’s beer drinkers for helping to raise hundreds of pounds for Henley in Bloom.
The pub operator and brewery presented a cheque for £800 to the group last Monday.
The sum was raised through the sale of Blooming Marvellous, a golden ale made by Brakspear in partnership with Henley in Bloom.
Sales reached 4,000 pints - double the volume Brakspear predicted it would sell - with 20p from each pint going towards funding more floral displays in the town.
Brakspear is now planning to repeat the initiative next year. Emma Sweet, Brakspear marketing manager, said: “We’re delighted with the response to Blooming Marvellous which shows the strength of support for the Henley Standard’s Going for Gold campaign, as well as the beer’s superb drinkability during the recent warm weather.
“Blooming Marvellous was popular among local residents as well as many visitors to the town over the regatta, who wanted to sup a local beer while enjoying the festival atmosphere.”
Marisa Francini, who helped to create Blooming Marvellous with the Brakspear brewing team, said, “We’re very grateful to Brakspear for brewing Blooming Marvellous and to the many drinkers in Henley who bought a pint of it to support the Going for Gold campaign.
“We hope to repay everyone’s efforts by winning a gold medal at Britain in Bloom.”
The 4.3 per cent ale, with floral aromas to celebrate Britain in Bloom, was sold in Brakspear’s 10 Henley pubs, as well as non-Brakspear pub the Bird in Hand, which wanted to support the cause.
Kellie Hinton, who chairs the Henley in Bloom committee, said: “We are thrilled that Blooming Marvellous has raised so much money. When we first started talking about this I don’t think any of us thought it would raise this much.”