Thursday, 23 September 2021

Are you looking to sell during the holidays?

Are you looking to sell your home during the summer holidays? ALEX BARTON, a partner at

Are you looking to sell your home during the summer holidays? ALEX BARTON, a partner at the Pangbourne office of Strutt & Parker, has some advice to ponder

EXPECTATIONS of a slower summer may dishearten homeowners who are trying to sell, but don’t let that put you off.

The latest news from Rightmove says the average asking price of houses coming on to the market has fallen 0.9pc since last month, but all is not as bad as it seems.

Buyer demand in the weeks since the EU referendum is similar to demand levels during 2014. Stock shortages are driving momentum in key areas of the country, particularly safe havens in the British countryside.

Although the market has been unsettled both before and after Brexit, the message remains the same — get the price right and you will find a buyer.

The lack of stock coming to the market is not unusual during the summer holidays, and many should perceive this as an opportunity: less property available increases the likelihood of yours standing out from the crowd.

But remember, time is precious for those buyers juggling family life now the kids have broken up from school, so always try to be accommodating and patient.

Other things to think about include:

Perfect presentation

Think about the presentation of your home now the sun is shining. With longer evenings and more natural light flooding in, dust and window smudges are easier to spot.

Give these a clean before a viewing. Adding a fresh lick of paint is a staple; stick to white and neutral colours to make rooms look brighter and bigger.

Always keep in mind that these little touches add real value to the purchaser’s perception of your home.

Get gardening

The big one for the summer is of course the garden. Don’t forget to cut the grass — you may think this is a given but you’d be surprised!

Don’t just put out garden furniture — you need to dress your outside space too. Think about cushions, a parasol, potted plants to add colour, and even a jug of lemonade for an added lifestyle touch.

Ultimately, ensure you are doing everything you can to help engage with buyers.


When I am invited to pitches, I value the price of a house based on the current market, knowing that we have a responsibility always to be truthful to our clients no matter what the market conditions may be.

The value of a home is more than just bricks and mortar, good views and access to transport — there are always other factors to take into account.

But be wary — at this changeable time when stock is low, agents will be more motivated than ever to make a high value in order to try and win the business.

If your house is overpriced, it risks sitting on the shelf and going stale, perhaps only to be reduced in price further down the line.

Mortgage deals

Buyers will be trying to take advantage of the lending market at the moment as it competes to accommodate mortgage deals in light of interest rates remaining at historic lows.

This is good news for those desperate to sell too, encouraging buyers to purchase through more attractive conditions.

And so let’s look to the future. Over these next few months I expect there to be more families looking at houses who want to secure a property before the new school year.

September can be a key month for people changing jobs or relocating before Christmas. Often the summer is where serious buyers emerge, so there is every chance your property will sell quickly.

• To speak to Alex, call the Pangbourne office of Strutt & Parker on 0118 984 5757.

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