Friday, 22 October 2021

Award for loyalty card

A GROUP of business people in Caversham has won an award.

The Caversham Traders Association won the best promotional initiative category in the Reading Retail Awards for its Caversham Rewards loyalty card scheme.

Jude Chapman, vice- chairwoman of the association, said: “The association is all about doing everything possible to keep trade local.

“Having secured sponsorship from Bina Tandoori, St Martin’s Centre and Nationwide, we launched the Caversham Rewards card last November with 20 businesses immediately joining up to offer discounts to cardholders. That number is now nearing 40. We have almost 1,000 cardholders. That means 1,000 people with even more of an incentive to shop, dine and use professional services in Caversham.”

The awards, which were presented on Sunday, honoured other Caversham businesses. Book and toy specialists Wordplay was named independent retailer of the year and Lewis Floyd, of the MyaLacarte restaurant, won trainee of the year.

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