Friday, 22 October 2021

Marketing firm makes final of county awards

A MARKETING firm in Henley has made it to the finals of the Oxfordshire Business Awards.

A MARKETING firm in Henley has made it to the finals of the Oxfordshire Business Awards.

Perfectly Picked, which is based at the Fairview Estate, off Reading Road, is one of three firms shortlisted in the marketing excellence category after judges were impressed with its campaign for appliance manufacturer Electrolux.

Perfectly Picked’s entry, Simple Switch, was designed to support Electrolux’s kitchen brand AEG. The objective was to encourage independent kitchen retailers to “switch” and display AEG appliances in their showrooms.

The firm was founded by Juliet Machan in 2003 and is run jointly with her husband Simon Barnett.

Mrs Machan is a former captain of Upper Thames Rowing Club and the couple have two daughters, Eva, 11, who is a pupil at the Abbey School in Reading, and Zara, seven, who attends Rupert House School in Henley.

Perfectly Picked won the award in 2013 with its seasonal “Festive Journey” campaign for cloud computing company VMware.

Mrs Machan said: “We are delighted to be in the final three. We think the awards are a brilliant showcase for businesses in Oxfordshire.

“We are really hoping we can win it again.”

Perfectly Picked provides marketing strategy and communications services to clients including Microsoft and many large business-to-business organisations.

Mrs Machan said: “A lot of people think it’s only big agencies that can work with big companies but we’ve proved that’s not the case.

“From working on a small project two years ago, our business has grown with Electrolux and we are now trusted to deliver major programmes for them.

“We’re obviously very proud of the work we did on Simple Switch but more importantly we know that Electrolux are over the moon with the results and value it delivered for them.”

The awards ceremony will be held on June 17.

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