THE chief executive of the Henley Festival says they have “raised their game” in the wake
THE chief executive of the Henley Festival says they have “raised their game” in the wake of record crowds at this year’s event, writes James Burton.
Charlotte Geeves said: “It was a huge success and we were proud to present such a broad spectrum of artists. We’re pretty unique in our programming and that attracts a large, diverse audience.
“I think we’ve raised our game in terms of giving our audience more and that’s been reflected in all the positive feedback we’ve received.
“The larger names are a big part of the attraction but we’ve also boosted our profile through marketing and of course we’re always busy on the Saturday night as we’re open later and there’s lots going on across the site. Additionally, our pricing model with the cheaper general admission tickets ensures it’s accessible to everyone.
“Personally, I thought Shirley Bassey’s set was a real highlight. Obviously I knew she was a talented performer but I was completely overwhelmed by how incredible she was.”
Ms Geeves said she and her colleagues had already started making plans for next year’s festival and the one after that.
She said: “It’s very exciting to be looking to the future. You have to think ahead because it can take time to secure a high-profile artist — it’s often a two- or even a three-year conversation.”
l Next year’s Henley Festival will take place between July 5 and 9.