HENLEY Royal Regatta will be broadcast for the first time since 1976
HENLEY Royal Regatta will be broadcast for the first time since 1976.
The world's most famous rowing event will be streamed live online and a daily highlights show will also be available.
The regatta's Committee of Management today announced its partnership with Sunset + Vine and YouTube.
More than 250 races across the five days will be covered in high definition and streamed on the royal regatta website and its YouTube channel.
The races will also appear on screens in the Grandstands within the Stewards? Enclosure.
The regatta was last broadcast live in 1968 by the BBC, and highlights were last shown on television by ITV in 1976.
The Committee of Management has been encouraged to re-introduce live coverage this year as a result of advances in production and streaming technology, and strong growth in the appeal of the sport globally.
Sir Steve Redgrave, who chairs the regatta, said: ?This is a very exciting project in my first year as chairman. I picked up the baton from my predecessor Mike Sweeney who initiated the project, which is now being led by fellow regatta Stewards, Neil Chugani and Sir Matthew Pinsent.
?We have a small team that is now working hard with Sunset + Vine to produce a quality product which will bring the passion and excitement of Henley to a new audience.?
Sunset + Vine, a multi-award winning UK Independent TV sports production company and part of the Tinopolis Group, has come through a tender process.
Michael Cole, one of the most experienced television producers of rowing events in the UK, including the 2012 Olympic Regatta, will be editorial director.
This year all races will be streamed live in their entirety from the afternoon of Friday, July 3 through to the finals on Sunday, July 5.
Jeff Foulser, chairman of Sunset+Vine, said: ?We are delighted to have teamed up with Henley Royal Regatta to produce live broadcast coverage of this fantastic sporting event for the first time since 1968.
"There are not many opportunities to work with such an established, prestigious and well-known sporting event, which still offers a relatively blank canvas in broadcasting terms.
?This is hugely exciting, and we look forward to producing creative and innovative coverage of the event that can help bring the uniquely special experience of racing and spectating at the Regatta to a much wider audience around the world.?