A 40FT Christmas tree has been installed in Henley town centre ready for the festive season.
The Norway spruce supplied by the Elveden Farm Estate in Norfolk was delivered on Monday and decorated on Tuesday.
It was installed in Market Place by members of the town council?s park services team.
Senior park warden Karl Bishop used a chainsaw to cut the base of trunk into the correct shape before it was lowered into the ground and secured using planks of wood.
He was helped park services manager Gareth Bartle and staff Joe Postles, Chris Baldwin and Kit Walker.
Mr Bishop said: ?This is a really enjoyable part of the job. It?s pretty simple - it?s just a matter of cutting the trunk up to fit in the hole. It?s a bit of trial and error.
?I?ve lived in and around Henley all my life and there?s always been a Christmas tree here so I think it?s very important.?
Members of the public stopped to watch the operation and take pictures.
The tree cost £1,627 and, as in previous years, has been paid for by Invesco Perpetual.
Town councillor Kellie Hinton said: ?It?s great and it makes a huge difference to the town. The residents and the town council are very grateful to Invesco for their continued support.?
Mayor Lorraine Hillier said: ?The tree is the focal point of Christmas in the town. It brightens up Market Place and everybody knows Christmas has started once it is in place.?
The tree lights will be switched on at tonight?s (Friday?s) late night shopping event at 7pm by Invesco Perpetual chief executive Mark Armour and the Mayor.