YOGA enthusiast and design entrepreneur Sanna Hedman initially set out to cater to other yogists who cared for yoga-friendly quality clothes but wanted designs that worked in other areas of life as well.
Swedish brand Happy Buddha, which her online lifestyle boutique The Nordic Angel is the only UK stockist of, provided the perfect first step.
“You’re dropping the kids off to school, doing a yoga session, popping by the bank, meeting a friend for lunch — and it’s not at that point where you need to have a shower, but you obviously don’t want to walk around wearing lycra all day.”
Today, the Nordic Angel own-brand products have been added, alongside a range of other organic, environmentally-friendly items. Think cashmere wrap cardigans with matching dip-dyed scarves, bags, accessories and natural totally paraffin-free rapeseed oil candles with essential oils.
But going the whole way means bringing the balanced, eco-conscious lifestyle beyond the web shop and into private homes and treatment studios.