Saturday, 31 July 2021

Rolls-Royce on a roll

by Nigel Wigmore

Rolls-Royce Motor Cars has revealed that its Bespoke business has become more successful than ever with content on its range of super-luxury cars reaching new heights in 2013.

Almost 95 per cent of Rolls-Royce cars purchased last year were personalised by their owners, reinforcing the claim that Rolls-Royce is the go-to luxury carmaker for the connoisseur who demands the best in individualisation.

Global Bespoke take-up increased in 2013 as customers for Phantom and Ghost commissioned higher levels of Bespoke content on their cars. In its first year of availability, 90 per cent of Wraiths were purchased with Bespoke options specified by their owners.

Middle-Eastern owners lived up to their reputation of demanding the most individual cars in the world with 99 per cent of both Ghosts and Phantoms featuring various levels of Bespoke content.

Levels of personalisation on Phantom were highest around the world compared to other Rolls-Royce models, with 98 per cent of North American customers and 95 per cent of European owners creating Bespoke Phantoms. In addition, 86 per cent of Asian buyers created Bespoke Phantoms for themselves.


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