Make cars desirable and the buyers will come - to paraphrase Kevin Costner in that magical baseball movie, Field of Dreams.
We all know that our first reaction to a car is a visual one — as in it has to trigger in the beholder that all-important “wow” factor. This response may be limited to supercars, as in the sharp intake of breath that follows a sighting of a white Lamborghini Gallardo with black graphite wheels.
A Lambo like that carried probably the biggest wow factor for me out of all the cars I have driven over the years. But in the real world of cars — that is, the world that most motorists populate — I think it is still essential that designers go out of their way to make cars desirable: remember, a little of what you fancy does you good!
This does not mean that the prerequisite is that the car is flashy. Beautifully designed cars today are thin on the ground because most of them follow 21st century design lines common to all. The distinctive scoops and curves for many of the world’s cars devised by the Italian design company Pininfarina is a “look” that has become the benchmark for car design.
Today you could line up a row of superminis of various makes and they would have design lines familiar and repeated in each model, however differently they are badged.