Saturday, 18 September 2021

Good design swiftly converts into sales

NEWS this week of sales of Suzuki’s sure-footed Swift only confirms my feelings about this car from the moment I first drove it several years ago.

That is, that with a great design idea and commitment to getting a car right for market, any model range can be a resounding success.I think Suzuki’s announcement that global sales of the Swift have now passed the four million mark is proof indeed that this super mini is a worldwide triumph for the Japanese carmaker.

The new figures come just 18 months after Suzuki celebrated three million unit sales of the car.

The Swift I recently tested was a good example of how the car has been finessed since its UK launch in May 2005. In Britain, more than 90,000 Swifts have been sold and now account for around 30 per cent of the company’s UK sales mix.

But what makes this car so appealing? I think at the outset it was its strikingly user-friendly super mini design.


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