Monday, 15 August 2022

Jaguar wins car design accolade

THE Jaguar F-TYPE has been declared the 2013 World Car Design of the Year.

THE Jaguar F-TYPE has been declared the 2013 World Car Design of the Year.

Ian Callum, director of design at Jaguar, said: “No design project has given me greater pleasure than the creation of the F-TYPE.

“It’s a project I’ve looked forward to from the moment I joined Jaguar, and it’s one that’s given my team and me great satisfaction. The F-TYPE is a sports car that is true to Jaguar’s design values — beauty of line and purity of form — and I’m honoured that the World Car of the Year jury has recognised our work with this award.”

Some 43 cars were considered for the award, this selection being reduced to a shortlist by an advisory panel of design experts before final consideration by the 66 World Car of the Year jury members.

On the F-TYPE, the advisory panel said: “The long wheelbase, short overhangs and flared fenders give this car a good stance.

“The contour in plan view tapered toward the door emphasises the muscular rear fender that houses the driven wheels. The F-TYPE exterior maintains Jaguar’s own elegance in its horizontal proportion and rounded surfaces, yet it looks very dynamic.

“But I would like to say the interior design is even more attractive.

“It is clearly driver-oriented, and a grip bar for the passenger is nicely integrated into the big centre console.The seat design is superb, too.”

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