Tuesday, 11 December 2018

Mustangs cause stampede

IT WAS a web stampede a half century in the making. Potential customers have flooded Ford websites to design, specify and price nearly 500,000 new Ford Mustang models in the first month Mustang was available to order across Europe

IT WAS a web stampede a half century in the making. Potential customers have flooded Ford websites to design, specify and price nearly 500,000 new Ford Mustang models in the first month Mustang was available to order across Europe.

During the first week, more Mustang models were specified online than any other Ford vehicle.

Ford Mustang websites, enabling customers to build and price a Mustang to a chosen specification, attracted more than 1.1 million visits from mid-January to mid-February.

Data for that period indicated the new Mustang equipped with the 314PS 2.3-litre EcoBoost engine accounted for half of all configurations. The other half were specified with the 418PS 5.0-litre V8 engine.



“The rush to configure Mustang online represents 50 years of pent-up demand across Europe,” said Roelant de Waard, vice-president, marketing, sales and service, Ford of Europe. “For some people, the new Mustang is the car they have waited for their whole lives.”

Confirming European tastes for sports cars with accessible performance, the most popular specification overall was the EcoBoost-equipped model with six-speed manual transmission, chosen for 37 per cent of models configured.

Manual transmissions overall accounted for two-thirds of models specified.

Of the five largest European sales markets â?? UK, France, Germany, Italy and Spain â?? the powerful 5.0-litre V8 engine was most popular in the UK (54 per cent) and Germany (60 per cent).

The EcoBoost engine was most popular in Italy (61 per cent), Spain (59 per cent) and France (55 per cent).



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