Aston Martin puts its ‘DB’ range in the shop window
ASTON Martin is one of those truly iconic names in British motoring history that still regards itself as the
ASTON Martin is one of those truly iconic names in British motoring history that still regards itself as the so-called top people’s choice of wheels,
writes Nigel Wigmore.
In keeping with this theme, shoppers in London’s Knightsbridge are being treated to a special Aston Martin window display in Harrods.
Three Aston Martins take over the storefront in a month-long celebration of the British marque’s “DB’ nameplate.
Since their debut in the Fifties, the DB models — named after Sir David Brown who bought Aston Martin in 1947 — have been synonymous with grand touring and sports car performance. Taking pride of place is the Aston Martin DB10 — the car that was built specifically for James Bond.
Aston Martin has been associated with the Bond franchise for more than 50 years, with the DB10 exclusively made for the latest Bond film,
Also on display is the DB9 GT — the luxury British sports car maker’s most compelling production DB to date.
Designed to offer the best of what the DB9 can be, this new model delivers world-class grand touring and hand-built excellence.
Finally, the Aston Martin DB5 — arguably the most famous DB of them all. In 1963, the car set the benchmark for all the DBs that followed. Aston Martin chief creative officer Marek Reichman said: “We are delighted to join forces with Harrods to create this unique display in tribute to our most famous nameplate.’
Specialists from Aston Martin headquarters will be available throughout the exhibition, providing visitors with an opportunity to discover more about the Aston Martin product range and the brand’s recently launched AM37 yacht, created in partnership with Quintessence Yachts.
Both the window display and exhibition area will remain in place until January 28.