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Student’s award-winning idea for fresher survival kit

John Harris

info@virtualcom.it

12:00AM, Monday 11 August 2014

A YOUNG entrepreneur from Henley is launching a business that sells “survival kits” to new university students.

Ashley Davies, 21, came up with the idea for It’s A Box when he left home to study at the University of Cardiff last year.

Two friends sent him off with shoeboxes filled with snacks, toiletries and medicines. He found these useful and decided there was money in it.

He has now set up a website, commissioned a logo for the business and designed the boxes that will be sent to his customers.

When he begins trading next month, he will offer two pre-packed boxes filled with about 20 items - one for men and one for women.

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