Royal rebrand for bus

10:30AM, Monday 15 May 2023

Royal rebrand for bus

A new royal livery was commissioned by Reading Buses to mark the coronation.

The design replaces the jubilee livery which was devised to honour the late Queen Elizabeth II.

It depicts the rose of England, the daffodil of Wales, the thistle of Scotland and the shamrock of Northern Island and features the official emblem of the King’s coronation.

The bus is one of the company’s generic vehicles, which means it can be used on any route across the network.

Robert Williams, chief executive of Reading Buses, said: “We are excited to see people’s reactions, especially in the prime tourist spots of Windsor and London.”

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