Thursday, 23 September 2021

Boss wins psychology award

A MAN from Henley has won an award for his work helping businesses boost sales.

Bryan McCrae, 55, who runs Sales Motivations from his home in Damer Gardens, picked up the excellence in performance improvement award from the Association for Business Psychology in London.

The award is for his work with pharmaceutical company Merial, where he improved performance among sales representatives by 30 per cent with his e-learning programme.

Mr McCrae said: “We submitted a case study on our work and it was considered by a panel of judges along with 100 other submissions.

“We were very pleased to win the award because we are only a small company and we were up against some of the biggest players in the market. To beat the likes of IBM was quite something.”

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